Artificial intelligence (AI) was supposed to revolutionise industries but it has touched none in a way that it has redefined sales and marketing. The AI tools are omnipresent in sales and marketing and new tools are being introduced regularly with the single goal of creating effective marketing communication and converting sales.
There was a fear that AI will take over marketing jobs but it is clear that artificial intelligence and machine learning can automate simple, repetitive tasks and thus serve as an assistant of sorts rather than displacing humans. With AI and robots destined to help out and work alongside humans, these are the best AI-based tools that marketing and sales professionals should equip themselves in 2022.
Appier is a technology company that builds AI solutions for organisations to develop deep insights into their customer base. The tool uses AI to analyse customer databases, segment them and generate predictions on how they will react to marketing campaigns. Gone are the days when one marketing campaign catered to every customer and Appier makes it easier to implement AI to segment marketing campaigns for different customer bases.
Chatfuel is a no-code chatbot for businesses that helps automate marketing, lead generation and support with a simple drag-and-drop builder. Businesses lose customers when they are slow to respond and Chatfuel resolves this by taking care of up to 80 per cent of customer inquiries. With its Meta (formerly Facebook) partnership, Chatfuel also makes it easier to automate support on Facebook. With Chatfuel, businesses get the power to engage with prospective customers online and connect leads to sales representatives in a live chat without losing any customers in the process.
Warmer.ai solves one of the problems that has plagued marketing professionals in the digital world. It is near impossible to find an introduction that would catch the attention of your customer. With Warmer.ai, you will be able to use AI technology to write custom intros for your cold emails. This not only saves time and energy but also improves the reply rate for your cold email.
Rev helps sales and marketing professionals find and engage with lookalikes to their customers. The tool makes it easier to find new prospects similar to the ones that you have already closed and even engages them with information that will get them started on the buyer journey. The company claims that the leads generated on its platform convert 3 to 10 times better than cold outreach.
TimeCamp is one of the best automation software that helps boost productivity and optimise administrative processes with its innovative time tracking software. The software works to eliminate the need to perform small and repetitive administrative tasks. It generates detailed and accurate reports and timesheets so you can save time and thus money.
Squigl is a marketing tool that uses AI to create animated videos in minutes. The software functions on the fundamental idea that anybody can be a creator. All you need to do is copy and paste your text into the Squigl platform and the AI tool will use its proprietary algorithm to recommend specific words and phrases to animate in the video. Squigl users then record their own voiceover or use system-generated voice in the video. You can export and share this animated video for educational coursework, corporate communications, training and human resources.
Let’s Enhance is an AI-powered tool created by a Ukrainian startup that allows improving images and zooming them without losing quality. The tool uses super-resolution technology of machine learning to improve images of low quality. The tool offers an anti-JPEG filter to detach JPEG artefacts and transform the image to the PNG format. It uses a boring filter to upscale the image four times while maintaining all the details. Lastly, the magic filter enables designers to add crucial details to the image. The tool can be used by sales and marketing professionals to improve their communication, email graphics.
CopyAI makes it easier for marketing professionals to create marketing copy in seconds. A marketing professional simply needs to choose from the type of copy, describe their product and get results. The AI-powered copywriting tool offers a total of 10 results at a time and marketing professionals can further edit the copies to their liking. CopyAI counts the likes of Nestle, Ogilvy, Zoho and eBay among its customers.
Conversica is an AI-based sales assistant that empowers salespeople to focus on selling and closing deals while the AI tool takes care of chasing down leads. The AI-based assistant uses natural, two-way human conversations to engage with prospective customers. It also reaches out to every single lead, as many times as possible, to ensure efficient sales and effective marketing.
PaveAI makes it easier for agencies, ecommerce vendors and businesses of all sizes to focus on their content marketing efforts in an effective way. It uses AI to identify correlations in Google Analytics data by looking at over 16M combinations. It provides customers with the most important insights across all marketing channels. The tool offers data-driven recommendations that help sales and marketing professionals to increase their return on investment (ROI).
Tact.ai is another AI-powered sales assistant that changes how salespeople work at leading Fortune 500 companies. With its omnichannel AI-powered digital assistant for sales teams, Tact.ai acts as a unified dashboard for customer data scattered across CRM, LinkedIn, Zendesk, email, calendar, and legacy databases. It offers frictionless experience and contextual insights to increase sales and expedite the sales cycle.
Gong is a process analytics tool that helps monitor a sales representative’s interactions with prospects and better optimise sales conversations. The tool can be effectively used to increase conversion rates and unlock the full potential of salespeople.