Call us at 030 227 21 68 or reach out at

Tracey AI

AI startup Tracey raises seed investment to help parcel shippers monetize their shipment data

Tracey has secured the final part of its seed investment in a round led by Limburg Technology Investment Fund and joined by two angel investors with a background in IT and logistics. The funds will be used to bring its newest AI-powered products to the market and accelerate growth in The Netherlands and Belgium. The investment completes a total seed funding of €600.000 after receiving amongst others the Rabobank Innovation Loan before.

Huib Adriaans, founder of Tracey: “The growth of e-commerce over the past years, fueled by covid, led to a tremendous increase in the number of parcels shipped. Most shippers are fully focused on the actual order fulfilment process, so the shipment data remains unutilized. Yet, there is a lot of potential value in this data that we help unlock with the help of data science and artificial intelligence. Because of this rapid growth, the momentum is now, and we are more than happy with the trust and support of this consortium to bring our products to the market.”

New products

The smart solutions of Tracey now allow shippers to gain insight into the performance and possibilities of carriers and compare those. Next to that, the company launches a new tool to predict delays in the delivery process fast and accurately. 

About Tracey

Tracey is a Dutch data company founded in 2019 by Huib Adriaans, Bart Michiels, and Sander Hak; three experts in parcel logistics/e-commerce, data science, and venture building.

The company has developed its unique Parcel Engine that can easily be connected to ERP, WMS, DMS, and webshop systems to extract, process, and analyze shipment data. These AI-powered analyses include:

  • carrier performance analysis and benchmarking;
  • near-real-time exception monitoring and notification;
  • prediction of issues in the delivery process like delays. 

All of Tracey’s products assist in optimal carrier selection, customer service automation, and ultimately improved delivery experience.

Tracey focuses on shippers (e.g. online stores, e-fulfilment companies, and distributors) who use multiple carriers and often ship cross-border. Amongst its first customers are Active Ants (a bpost company), E-commerce Center Europe, and Cheap Cargo (part of PostNL).

About LTIF

Limburg Technology Investment Fund (LTIF) is an early-stage venture capital fund founded in 2020. The fund backs startups from the Southeast of The Netherlands in artificial intelligence and robotics. 

2048 1152 Partner Content
My name is HAL 9000, how can I assist you?
This website uses cookies to ensure the best possible experience. By clicking accept, you agree to our use of cookies and similar technologies.
Privacy Policy