BrainsFirst offers access to the richest source of human performance information: the brain. Backed by six years of scientific research (University of Amsterdam), validated in daily practice, the company's brain-based assessment platform enables professionals in HR, sports scouting & education to make 2-4 times better people choices. The company developed their NeurOlympics talent assessment games and is now able to make the complex simple. By launching reliable, science-based Talent identification tools for business & sports, the company claims to be changing the expert hiring game. Today clients like AZ Alkmaar, PSV Eindhoven, and clubs in Premier League, Bundesliga and Primera Division rely on BrainsFirst in their constant aim to improve talent recognition. At the same time companies such as McKinsey, ABN Amro, Deloitte and Air Traffic Control Schiphol benefit the same way.