Braingineers delivers actionable insights in real emotional experience and is used for website optimisation by its clients. The company's goal is to improve the customer experience of of its clients' digital journeys. It does that by researching and analysing their websites, apps and videos.
By using smart technology like eye-tracking, click|touch-tracking, neuroscience-tech (EEG) and AI, the company is able to dig deeper into users' brains to get a better understanding of their implicit, subconscious and emotional experiences. Braingineers invented the neuro-usability methodology, which is based on combining data and psychology, removing bias from CX research and enabling the detection of implicit behaviour.