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DeepFact, created by 3DUniversum, helps automatically spot Deepfake videos and images online.

Company Niche: Safety & Security,

Company Type: Startups & Scaleups,

Location: Amsterdam, Netherlands

DeepFact is an AI-powered solution created by 3DUniversum team. "Deepfakes" (fusion between "Deep Learning" and "Fake") is an umbrella term for fake images and videos that are generated or manipulated by AI.

The advances in Deepfake technology allows anybody to be able to generate\manipulate audiovisual content. Such content can be used for making people say something else than originally said. The company's technology powered by artificial intelligence makes computers and mobile devices see real-life images and analyse the retrieved data to create solutions for the needs of enterprises.

With the presence of Deepfakes on social media, the question of what is real and what is fake arises. The lines will be blurred as to what the public can perceive as fake and real, which can incite the propagation of fake news by those with malicious intentions or malign someone's image. Moreover, a lack of trust for news sources can be problematic as well, as fake news could be seen as real, while real news could be seen as fake as well. This, in turn, can also make it harder for media houses to trust their own sources for a news item.

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