Picnic quickly became a household name in the Netherlands, and their small electric vans a familiar sight. The company has developed the modern-day milkman, a mass-market home delivery system for fast-moving consumer goods.
The company's innovative concept meant they could offer the same products at the same price as regular supermarkets, but deliver them right at the door of their customers. The products are fresher and cheaper as the company does not own any stores.
Picnic controls the entire supply chain itself and works closely with local suppliers. It also develops its own products with the ‘best’ suppliers in the world. Besides, it also delivers everything free of charge in 100 per cent electric cars.