AI Trends
What is OpenAI's new text-to-video model, Sora?
Remy Gieling
February 1, 2026
2
min read
OpenAI's new text-to-video AI model, Sora transforms text into dynamic video content, opening up new opportunities for creatives and businesses.
OpenAI has launched a new text-to-video model that allows users to create new videos based on text. For example, you will soon be able to enter a prompt from ChatGPT, for example “generate a video of a purple elephant dancing on a blue beach ball”, and the algorithm will create a minute-long video for you. This new feature, called Sora, not only allows OpenAI to create two-dimensional images (this was already possible via Dalle3), but has also taught GPT4 to understand and mimic the physical world.
Sora's impact on the creative sector is significant. It offers artists, designers and filmmakers new opportunities to bring their visions to life without the limitations of traditional film production methods. This opens the door to new creative freedom and efficiency, allowing creative minds to make their ideas come to life faster.
In a business context, Sora offers users the ability to create video content quickly and effectively. From marketing and advertising to educational and training purposes, the applications are endless. This makes Sora not only a tool for creative professionals, but also a valuable tool for companies and organizations to improve their communication and storytelling.
Although there are competitors such as RunwayML, Sora stands out by integrating with OpenAI's platforms, such as ChatGPT and later via the API link for software developers. This makes it more accessible to a wider audience and lowers the threshold for generating advanced AI videos.
However, Sora has limitations, including challenges in accurately simulating the physics in complex scenes and understanding specific cause-and-effect relationships. These are areas that are constantly being worked on to improve the model's accuracy and versatility.
Sora is currently only available to a select group of test users, because OpenAI wants to make sure that malicious parties can't misuse the algorithm - for example to generate misinformation or create copyrighted content. For those who want to learn more about Sora and explore its possibilities, please contact Job van den Berg and Remy Gieling at ai.nl, who can provide in-depth insights and guidance on how to use Sora for specific projects and purposes.
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