What exactly is agentic commerce?

Agentic commerce is the shift where consumers no longer search and click themselves, but AI agents (ChatGPT, Gemini, Perplexity) find, compare and buy products on their behalf. This requires AI discoverability (AEO/GEO) and integrations that let agents purchase from your brand.

Who is this training for?

For marketing, SEO, e-commerce and product/tech teams of brands, retailers and D2C companies that want to steer visibility and sales in AI environments. We tailor the depth per audience.

Do you cover ChatGPT Checkout and agent protocols?

Yes, we cover ChatGPT Checkout, Perplexity Shop, Shopify and Stripe integrations, plus the key agent protocols (ACP, AP2, MCP) and what you can implement today.

How long does the training take?

One half-day (3-4 hours). Full-day variants with implementation coaching and train-the-trainer on request.

How much does an Agentic Commerce training cost?

Tailored, depending on duration, group size and whether you include an implementation track. Request a non-binding proposal.

// TRAINING · AGENTIC COMMERCE// Hands-on

Agentic Commerce Training.

The hands-on training on commerce in the AI era. Learn how your brand gets found by ChatGPT, Gemini and Perplexity, and how to actually sell through AI agents. With AEO/GEO, ChatGPT Checkout and agent protocols such as ACP and AP2.

8.6/10·600+ participants·Vermeld in RTL · FD · BNR

Request a quote View programme

What is an Agentic Commerce training?

An Agentic Commerce training at ai.nl is a practical session (one half-day) where marketing, e-commerce and product teams learn how to become visible in AI answers (Answer Engine Optimization) and how to sell through AI agents like ChatGPT and Perplexity. With concrete AEO/GEO checks, agent protocols (ACP, AP2, MCP) and a 90-day action plan.

// WHAT YOU'LL LEARN// 04 outcomes

Concrete learning outcomes.

Discoverable in AI

Get cited in ChatGPT, Gemini and Perplexity, with AEO and GEO tactics that work.

Selling via agents

From ChatGPT Checkout to Perplexity Shop: how to expose your catalogue to AI agents.

Agent protocols

Practical intro to ACP, AP2 and MCP, and what they mean for your stack and payment flow.

Measure & steer

Attribution for AI traffic, share of voice in LLM answers and concrete KPIs.

// FOR WHOM// 03 doelgroepen

For every role a fitting programme.

Marketing & SEO01

For marketing & SEO

From SEO to AEO/GEO: how content, structured data and authority make AI mention your brand instead of a competitor.

E-commerce02

For e-commerce

From webshop to agent-ready catalogue: feeds, checkout integrations (ChatGPT, Perplexity), returns and customer experience in an agent-first world.

Product & tech03

For product & tech

In-depth: ACP, AP2, MCP servers, API-first commerce and how to build an agent-friendly product layer on your existing stack.

// PROGRAMME// 06 modules

The programme.

Morning

The agentic commerce shift

Why Google traffic is shrinking, how ChatGPT, Gemini and Perplexity change buying behaviour, and what this means for your funnel.

Morning

AEO & GEO in practice

Answer Engine Optimization & Generative Engine Optimization: content, authority and structured-data tactics to get cited.

Afternoon

Selling via ChatGPT & Perplexity

ChatGPT Checkout, Perplexity Shop, Shopify and Stripe integrations: how to make product and merchant data available to AI agents.

Afternoon

Agent protocols: ACP, AP2, MCP

What Agentic Commerce Protocol (ACP), Agent Payments Protocol (AP2) and Model Context Protocol (MCP) mean for your architecture and payments.

Afternoon

Measurement, attribution & governance

AI traffic in analytics, share of voice in LLM answers, brand safety, hallucinations and legal considerations (GDPR, EU AI Act).

Closing

90-day action plan

Concrete roadmap per role: quick AEO wins, priorities for agent integrations and KPIs to drive progress.

// WHY AI.NL

Why this training at ai.nl?

AEO + sales combined

We combine AI discoverability (AEO/GEO) with real agent sales flows, not just content marketing.

Live agent demos

We run ChatGPT, Perplexity and agent checkouts live on your catalogue or use case.

Protocol experts

Deep knowledge of ACP, AP2 and MCP, the standards shaping commerce in the AI era.

600+ trainings experience

Trained by the authors of the AI Agents book, with insights from 600+ organisations.

// YOUR TRAINERS

Trained by the best.

Job van den Berg

Mede-oprichter · AI Keynote Spreker & Techondernemer

Remy Gieling

Mede-oprichter · AI-expert & auteur

Our clients// 05, Trusted by

500+ organisations helped with AI challenges

AWS

Nvidia

Hewlett Packard

AFAS

Nyenrode

Funda

HAL Investments

AWS

Nvidia

Hewlett Packard

AFAS

Nyenrode

Funda

HAL Investments

AWS

Nvidia

Hewlett Packard

AFAS

Nyenrode

Funda

HAL Investments

AWS

Nvidia

Hewlett Packard

AFAS

Nyenrode

Funda

HAL Investments

YoungCapital

BDO

KPN

AKD

Loyens & Loeff

ABN Amro

KVK

YoungCapital

BDO

KPN

AKD

Loyens & Loeff

ABN Amro

KVK

YoungCapital

BDO

KPN

AKD

Loyens & Loeff

ABN Amro

KVK

YoungCapital

BDO

KPN

AKD

Loyens & Loeff

ABN Amro

KVK

Oracle

CSU

RTL

Mediahuis

DNB

Oracle

CSU

RTL

Mediahuis

DNB

Oracle

CSU

RTL

Mediahuis

DNB

Oracle

CSU

RTL

Mediahuis

DNB

// WHAT CLIENTS SAY

"Ai.nl creëerde samen met ons een tailor-made GenAI workshop voor ons leiderschapsteam. Iedereen liep vol met energie en inspiratie naar buiten. Het team weet de inhoud op een interactieve en inspirerende manier te vertellen."

Tom · Coca-Cola Europacific Partners

"Een lezing vol eyeopeners voor ons leiderschapsteam. We raden Job enorm aan als spreker voor evenementen over leiderschap, technologie en innovatie."

Manuela · Ardagh Group

// FAQ

Questions about the Agentic Commerce training?

// OTHER TRAININGS

Also check our other tool trainings.

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Agentic Commerce Training.