Who is this training for?

For sales, marketing and RevOps teams who want to use AI concretely for leads, content, analysis and automation. No technical background required.

Which tools do you cover?

ChatGPT, Claude, Copilot for Microsoft 365, HubSpot AI, Salesforce Einstein, Apollo, Clay and various specialised sales and marketing AI tools. We choose the mix that fits your stack.

How long does the training take?

One half-day (3-4 hours). Train-the-trainer and team coaching on request.

Do participants get reference materials?

Yes: prompt library, workflow templates, a tool selection matrix and a 90-day action plan.

What does an AI Sales & Marketing training cost?

Tailored, depending on duration, group size and whether you include implementation coaching. Request a non-binding proposal.

// TRAINING · AI FOR SALES & MARKETING// Hands-on

AI for Sales & Marketing.

A practical AI training specifically for sales and marketing teams. Learn how to use AI tools to qualify leads, scale content, analyse campaigns and automate repetitive tasks, without losing sight of your brand or strategy.

8.6/10·600+ participants·Vermeld in RTL · FD · BNR

Request a quote View programme

What is an AI training for Sales & Marketing?

An AI training for Sales & Marketing at ai.nl is a practical session (one half-day) in which sales and marketing teams learn how to use AI tools for lead qualification, content creation, data analysis and workflow automation. With a focus on brand consistency, compliance and measurable results.

// WHAT YOU'LL LEARN// 04 outcomes

Concrete learning outcomes.

AI-driven lead generation

Identify, qualify and prioritise leads with AI, faster and more accurately than manually.

Content at scale

Produce consistent, on-brand content for multiple channels and segments without loss of quality.

Data analysis & insights

Extract actionable insights from campaign data, customer behaviour and market trends with AI.

Workflow automation

Automate repetitive tasks so your team can focus on strategy and relationships.

// FOR WHOM// 03 doelgroepen

For every role a fitting programme.

Sales teams01

For sales teams

Increase conversion with AI-driven lead scoring, personalised outreach and predictive insights into which deals are most likely to close.

Marketing teams02

For marketing teams

Scale your content production, optimise campaigns in real-time and gain deeper insights into customer segments without extra headcount.

Revenue Operations03

For RevOps

Connect sales and marketing data with AI analysis, build dashboards that actually predict and eliminate manual reporting tasks.

// PROGRAMME// 06 modules

The programme.

Block 1

AI fundamentals for commercial teams

How AI works for sales & marketing, which tools fit which use case and how to start without getting lost in the landscape.

Block 1

Lead qualification & scoring

AI-driven lead scoring, ICP matching, personalised outreach and follow-up automation.

Block 2

Content creation at scale

AI for copy, visuals, video and social, with brand consistency, tone-of-voice and legal checks.

Block 2

Campaign analysis & optimisation

Real-time campaign monitoring, A/B testing with AI, budget optimisation and predictive models.

Block 3

CRM & workflow automation

AI integrations with HubSpot, Salesforce and other CRMs, from data entry to predictive pipelines.

Block 4

Strategy & governance

AI policy for sales & marketing, compliance, data privacy and a 90-day implementation plan.

// WHY AI.NL

Why this training at ai.nl?

Practice-oriented

We work with your own leads, campaigns and content, no theoretical examples.

Tool-agnostic

Tailored advice: from ChatGPT and Claude to HubSpot AI, Salesforce Einstein and specialised sales tools.

Measurable results

Every participant defines KPIs and receives a plan to increase conversion, efficiency or content output.

Translated to your stack

We look at what you already use and integrate AI where it has the most impact.

// YOUR TRAINERS

Trained by the best.

Job van den Berg

Mede-oprichter · AI Keynote Spreker & Techondernemer

Remy Gieling

Mede-oprichter · AI-expert & auteur

Our clients// 05, Trusted by

500+ organisations helped with AI challenges

AWS

Nvidia

Hewlett Packard

AFAS

Nyenrode

Funda

HAL Investments

AWS

Nvidia

Hewlett Packard

AFAS

Nyenrode

Funda

HAL Investments

AWS

Nvidia

Hewlett Packard

AFAS

Nyenrode

Funda

HAL Investments

AWS

Nvidia

Hewlett Packard

AFAS

Nyenrode

Funda

HAL Investments

YoungCapital

BDO

KPN

AKD

Loyens & Loeff

ABN Amro

KVK

YoungCapital

BDO

KPN

AKD

Loyens & Loeff

ABN Amro

KVK

YoungCapital

BDO

KPN

AKD

Loyens & Loeff

ABN Amro

KVK

YoungCapital

BDO

KPN

AKD

Loyens & Loeff

ABN Amro

KVK

Oracle

CSU

RTL

Mediahuis

DNB

Oracle

CSU

RTL

Mediahuis

DNB

Oracle

CSU

RTL

Mediahuis

DNB

Oracle

CSU

RTL

Mediahuis

DNB

// WHAT CLIENTS SAY

"Ai.nl creëerde samen met ons een tailor-made GenAI workshop voor ons leiderschapsteam. Iedereen liep vol met energie en inspiratie naar buiten. Het team weet de inhoud op een interactieve en inspirerende manier te vertellen."

Tom · Coca-Cola Europacific Partners

"Een lezing vol eyeopeners voor ons leiderschapsteam. We raden Job enorm aan als spreker voor evenementen over leiderschap, technologie en innovatie."

Manuela · Ardagh Group

// FAQ

Questions about the AI voor Sales & Marketing training?

// OTHER TRAININGS

Also check our other tool trainings.

Training

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AI for Sales & Marketing.