// ARTICLES

    AI Fundamentals

    How AI actually works, without the jargon. From language models, tokens and prompts to agents, data and governance. For everyone who wants to use AI seriously and understand the fundamentals first.

    Glowing blueprint document passing ways of working to multiple AI agents
    AI Fundamentals

    Not the tool, but the skill: why every company should start documenting how it works

    Tools come and go. Skills, documented ways of working that an AI Agent can execute right away, stay yours. Here is how to start today.

    5 August 2026

    Zonder een gedeelde kennislaag die zowel mensen als agents kunnen raadplegen, blijft Agentic AI een lege belofte.
    AI Fundamentals

    Memory Management: Memory as the Key for Your AI Agents

    Without a shared knowledge layer that both humans and agents can consult, Agentic AI remains an empty promise.

    25 March 2026

    De EU AI Act verplicht organisaties om alle medewerkers die met AI-tools werken aantoonbaar te trainen in AI-geletterdheid.
    AI Fundamentals

    AI Training for Employees: A Legal Requirement Under the EU AI Act

    The EU AI Act mandates organizations to demonstrably train all employees working with AI tools in AI literacy.

    15 January 2026

    Unobserved heterogeneity verwijst naar systematische individuele verschillen die gedrag beïnvloeden, maar niet direct observeerbaar zijn in data.
    AI Fundamentals

    Why AI Agents Must Account for Human Behavior and Individual Differences

    AI agents are rapidly taking an increasingly active role in decision-making. They advise customers, negotiate prices, plan resources, select candidates, and drive interactions. In many organizations, AI is shifting from analyzing to acting. But it is precisely here that a fundamental problem arises: many AI agents are designed as if they operate in a world of homogeneous users, people who react similarly to the same stimuli. That world simply does not exist.

    2 January 2026

    Er wordt eindeloos vergaderd over achterstallige taken, ad-hoc issues worden prioritair, en teams rennen van deadline naar deadline. Maar er is één probleem: dit gedrag remt je toekomst.
    AI Fundamentals

    Why Companies Are Stuck in Yesterday, and How to Build an AI-Driven Organization Ready for Tomorrow

    In the average organization, most of the day revolves around one thing: solving problems that already existed yesterday. This behavior bottlenecks your future. To become an agentic, AI-driven organization, you must fundamentally rethink how you operate.

    19 November 2025

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    // AUTHORS

    Written by the experts.

    Job van den Berg

    Job van den Berg

    Co-founder · AI Keynote Speaker & Tech Entrepreneur

    All articles by Job van den Berg
    Remy Gieling

    Remy Gieling

    Co-founder · AI Expert & Author

    All articles by Remy Gieling
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