Articles by Job van den Berg
All articles by Job van den Berg, co-founder of ai.nl, AI keynote speaker and co-author of Handboek AI Strategie and AI Agents. He writes about agentic AI, data foundations and what AI does to organisations.
Research shows: AI is growing, but support is declining
In 2019, 81 percent of employee reviews mentioning AI were positive. In 2026 that figure is down to just 43 percent. This is a development we need to take seriously.
4 September 2026
The irony of human oversight of AI agents
We rely on human oversight to keep AI agents safe. But precisely that oversight can erode the skills needed to supervise well.
2 September 2026
What a few Cybertrucks taught me about statistics, AI, and logical thinking
A casual count of Tesla Cybertrucks on a road trip sparked a deeper reflection on statistical thinking, cultural shifts, and why AI makes critical analysis more essential than ever.
25 August 2026
What the Billboards in Silicon Valley Tell Us About AI
Billboards are not science, but they are one of the most expensive datasets in Silicon Valley. What the messages along the road reveal about the next shift in AI.
21 August 2026
Bowling Alone 2.0: will AI agents isolate us further, or give connection back?
On Robert Putnam, the mechanism behind evaporating social capital, and the question of who will still be able to bowl together.
14 August 2026
Under the bonnet of AI: where the real questions begin
Generative AI makes answers effortless. That is exactly why asking follow-up questions matters more than ever: which assumptions, which uncertainty, which question did we never ask?
12 August 2026
AI may make organisations more united than ever
Success with AI depends less on individual AI experts and more on an organisation's ability to learn and take responsibility together.
9 August 2026
The Shirt That Confuses AI Facial Recognition
Discover why a rainbow camouflage shirt tricks AI surveillance systems and why this clever digital disguise only works temporarily.
7 August 2026
Not the tool, but the skill: why every company should start documenting how it works
Tools come and go. Skills, documented ways of working that an AI Agent can execute right away, stay yours. Here is how to start today.
5 August 2026
Agentic Commerce: Soon It Is Not the Consumer Buying, but Their AI Agent
Companies are investing heavily in AI visibility and product feeds. But tomorrow's agent mainly looks at what happened after the purchase. Your customer service becomes your record.
27 July 2026
Generative AI Is Reshaping the Content of Work
A new paper by Wang et al. (2026) analyzes 9.37 million American job postings. The main takeaway: AI is reorganizing jobs rather than replacing them, task by task, role by role.
5 July 2026
Recursive Self-Improvement: a look at what is coming
New 2026 data from Anthropic shows how AI is accelerating its own development, even though full Recursive Self-Improvement is not here yet.
10 June 2026
Stop Playing Digital Twister: The Rise of the AI OS
We play digital Twister moving between SaaS tools all day. The solution is not more AI tools, but one central AI OS. Here is why the app stack will collapse.
7 June 2026
The Silent Divide: How AI Is Increasing Inequality in the Workplace
Research from OpenAI, PNAS, and USC Marshall shows that AI is not narrowing existing gaps between colleagues, but widening them. Here is what that means for leaders.
15 May 2026
Dear CFOs: Don’t Stop the Employees Consuming the Most AI Budget
Many companies are currently making the same mistake. As soon as an employee suddenly consumes €1,000 or more per month in AI tokens, a discussion about cost control immediately arises. But that is exactly where it goes wrong. Because the employees using the most AI budget are often the very people building entirely new ways of working.
13 May 2026
Lovable vs Claude Cowork: Which AI Tool is Better for Building Websites and Apps?
AI tools are rapidly changing the way websites and applications are built. Where you used to start with wireframes, design files, and manual coding, you can now simply describe an idea and have an initial version generated in a short amount of time. Two interesting tools in this development are Lovable and Claude Cowork. Both are powerful, but they take a very different approach when it comes to building websites and applications.
14 March 2026
Agentic AI: Will We Choose the Spreadsheet or the Soul?
The occasionally justified fear surrounding agentic AI is that it will cost jobs and make organizations more efficient, but also colder. Technology takes over labor, companies cut costs, profits rise. It is a familiar refrain, as old as the first assembly line. But perhaps we are looking at it the wrong way.
28 February 2026
"AI is eating software"? No. Software is eating AI
The rise of Agentic AI and plug-ins from players like Anthropic and OpenAI is putting the traditional SaaS model under pressure. Functionalities that served as the foundation of software products for years suddenly seem generically available. However, this does not mark the end of software, but the start of a new phase.
12 February 2026
Why AI Agents Must Account for Human Behavior and Individual Differences
AI agents are rapidly taking an increasingly active role in decision-making. They advise customers, negotiate prices, plan resources, select candidates, and drive interactions. In many organizations, AI is shifting from analyzing to acting. But it is precisely here that a fundamental problem arises: many AI agents are designed as if they operate in a world of homogeneous users, people who react similarly to the same stimuli. That world simply does not exist.
2 January 2026
Why Companies Are Stuck in Yesterday, and How to Build an AI-Driven Organization Ready for Tomorrow
In the average organization, most of the day revolves around one thing: solving problems that already existed yesterday. This behavior bottlenecks your future. To become an agentic, AI-driven organization, you must fundamentally rethink how you operate.
19 November 2025
Silicon Valley versus China: Two Futures of AI, and the Choice Facing the Netherlands
Following two intensive AI research trips-one to the United States, including Silicon Valley, and one to China-we are assessing the landscape. Two countries, two completely different approaches to artificial intelligence. While Silicon Valley thrives on speed, experimentation, and entrepreneurship, China demonstrates what is possible when innovation is centrally steered and deployed at scale. Both systems work, but they operate on different logic-and therein lies the lesson for the Netherlands.
15 October 2025
Tesla Cybertruck Tested: Our Experience with Full Self-Driving (FSD)
Two years ago, we were already fascinated by that brutal, angular pickup from sci-fi land. Now we've driven it ourselves-along the coast of Santa Cruz and straight through Palo Alto. And yes: the Cybertruck is exactly as polarizing as you think.
14 October 2025
AI Oversight: More Than Rules, Embedded in the Business
Many organizations immediately default to a risk-regulation reflex when it comes to AI: policies, procedures, and references to the EU AI Act. Important, certainly. But AI oversight is about more than just rules and risks.
28 August 2025
